Monday, June 22, 2015

Sponsorship Woes and Wishes

While I currently run Google ads on this site*, I haven't done much in the way of monetization or sponsorships. But I do get contacted by companies every so often asking to do promotions of some kind. The problem I have with this is usually that they're the wrong kind of business. They just don't fit.

Mostly, businesses see the "Goth" part of "CorpGoth" and seem to think that I'd be up promoting the same old, traditional gothic-punk clothing on my blog. Clothes similar to what Hot Topic would sell.  Everything is far too tight, short, and bondage-y for any office I'd ever work in! Hello, have these businesses looked at the photos on my blog? I don't wear spandex skull-printed dresses, ever! Even in my casual weekend wear. Nope, not my thing, not even when I was a lot younger and actually went to nightclubs.

I'd be interested if some high-end, sophisticated gothic businesses selling unique accessories, jewelry, and shoes contacted me, even Etsy artists and designers making custom CorpGoth clothing. But there has to be a corporate edge, not just goth-in-a-box. People can find that anywhere, and that's not what I'm interested in. My blog and my fashion is all about making goth from the ordinary and putting a gothic touch on mainstream office style. Any sponsor has to fit within this aesthetic as well.

That's why the one sponsored post I've done so far worked well. eShakti contacted me and offered a free dress, and that was fantastic because their designs are very goth-able. I'm happy to recommend their products.

One company I really wish would contact me is White House | Black Market -- omg, that store IS CorpGoth! I've mentioned it before because several of my very favourite wardrobe pieces are from there. Everything at White House | Black Market is, as the name implies, white or black, and every season (or more often), another color is added.  Oh, and frequently used patterns include stripes and damask. So it's custom-made for goths. The clothing styles are tailored and a little bit feminine, which makes it an excellent base for going either sleek and sophisticated or extra fancy. Garments are pricey but well made -- they're lined, made of thick fabrics, and have substantial buttons and trims. My only complaint is that sizes stop at 14, and there are no plus sizes. Still, if anyone at White House | Black Market happens to read this, contact me!

(Other brands I'd be happy to sponsor include Calvin Klein for their tights, which I wear almost every freakin' day, and shoes and boots from Aldo, Aerosoles, or Clarks, because I can walk miles in them! Anyone out there listening?)

What I'm wearing: Black velveteen jacket, White House Black Market | White & black damask-print knit sleeveless top, White House Black Market | Burgundy skirt, NY & Company | Black strappy flats, Macy's | Black tights, Calvin Klein | Onyx skull earrings, local artist | Beaded bat necklace, gift from friends

*I'll probably take them down soon. The content is stupid, they don't make any money, they're ugly, it was just a random shot in the dark. But it's almost as much of a PITA to remove them as it was to put them up; that's probably why so many sites have Google ads even tho' they don't earn much.

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